About Us

Our Purpose

We believe that people have the ability to change their lives for the better at ANY time of life, in whatever circumstances they find themselves.

Our purpose is to bring hope and joy by teaching skills which can earn you money and create a better financial future for yourselves and your loved ones.

 

 

Our Mission

We strive to bring our students the latest information, tools and services to get their businesses up and running and making sales in as short a time as possible - because we know that the faster you can be up and running, the better the chance you have of keeping up the momentum and succeeding in turning your little idea into a fully fledged business. 

 We share every bit of useful information with you - what’s working now, what’s not and we watch current trends across marketing, online and retail shopping. 

Having up to date information is VITAL when you’re starting out - if we can save you time, money and effort, we’ll make sure you know how. 

 

Our Founder

Our founder has been in the online selling space since 1996 and has sold services, physical and digital products, online courses and affiliate products.

Having worked on 8 Series of the BBC show Dragon’s Den (UK version of Shark Tank) , and listened to nearly a thousand hours of interviews and pitches during her time there, she picked up a massive amount of knowledge and understanding about what makes a business really work, and which products make brilliant businesses.

Elspeth Hughes founded The Ecom Business Academy after  teaching friends , family (and anyone else who'd listen!), how to get started with this simple to start, low cost method of selling online, called drop shipping - and when 2020 brought the world to a standstill, she took her teaching online and started teaching students around the world exactly how to build these kinds of stores.

My Story:

Elspeth Hughes, Founder of The EBA.

"I was brought up in a small shop - so you could say that selling, and the thrill of building a business has been with me since my first "venture"  - selling sweets in the school playground!

When I became a  single mum, without the luxury of time or money, I created and developed multiple 6 figure businesses on a shoe string budget and taking only 1-2 hours per week to do so because I wanted to spend more time at home and change our financial futures for the better."

This is exactly what is taught throughout our courses today - start small, scale big. 

The Ding Of Joy Newsletter

Get The Latest Tips, Tricks And Trends

Keep up with the world's best ecom newsletter - The Ding Of Joy and learn about the latest trends, tools, services and traffic techniques to get you more customers and more sales - Delivered to your inbox for FREE

You're safe with me. I'll never spam you or sell your contact info.